Tailored nutrition they’ll love.
A personal meal plan to power everyday health, for all of your cat's 9 lives.
Rated Excellent with over 1,800 reviews
How healthy (and brilliant) is it, exactly?
- High-quality ingredients to support lifelong health.
- Their own dry food blend, tailored to their health goals.
- An unrivalled choice of meaty wet food recipes.
- Crafted by the cleverest cat nutritionists.
- Treats, litter and other essentials available.
- All-in-one box delivery, for ultimate convenience.
- Cat-loving humans, ready to help, anytime.
Just
£5
Ready to prepare your cat’s perfect meal plan?
Tell us about your cat so we can make a plan tailored to their nutritional needs.
We’ll prepare their very own kibble blend to support their health goals.
You'll pick their favourite wet food recipes to keep things interesting.
Enjoy complete flexibility, hassle-free feeding and a commitment-free subscription.
Based on 7043 reviews on Trustpilot.
Real results you can see.
Our advanced nutrition targets long and short term health goals. Over 60% of customers saw results in less than a month.
Complete nutrition, the way cats like it.
Our Tailored Meal Plan is formulated to make sure your cat gets exactly what they need, exactly how they like it.
Our wet food
We bring an unrivalled wet food range to your cat's table (or feeding area). Delightful wet food recipes that add variety to their diet, in textures they love!
Our dry food
Our kibble is personalised to provide complete nutrition. Made with high-quality ingredients and tailored to your cat's specific needs, it supports optimal health and happiness.
15+ years and my cats are younger than ever
The change in my 2 cats' health after just a month on this food was noticeable. Not only did their coats become sleekier and
15+ years and my cats are younger than ever
The change in my 2 cats' health after just a month on this food was noticeable. Not only did their coats become sleekier and
15+ years and my cats are younger than ever
The change in my 2 cats' health after just a month on this food was noticeable. Not only did their coats become sleekier and
Tempted?
Try us for just £5.
Our taster pack includes your cat's very own nutritious kibble blend and an unrivalled variety of wet food flavours to try.
Need tasty treats, cat litter or other essentials? Simply add them to your order. We'll deliver everything to your door. No hassle. Just happy cats.
Sign up to our newsletter
Receive tips, fun stories and great offers.
Need help?
Speak to our cat-loving team from 9am-5pm, Monday to Friday.
Speak to our cat-loving team from 9am-5pm, Monday to Friday.